Adam Pretty – Adidas

TBWA commissioned Tokyo based sports photographer Adam Pretty to shoot NBA stars Derrick Rose and Dwight Howard for the new adidas hoodie lines. Rose and Howard visited Shanghai and Beijing in August 2011 with Adam flying in from Tokyo to shoot the campaign. The athletes were shot in studio with simple set builds used to recreate stadium environments.

To see more of Adam’s advertising and editorial work check out the Bloc website where you can also see his 6th World Press award which he won last week for his black and white series on the Shanghai Swimming Championships.

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