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Converse CX

Re-imagining a classic

Converse re-imagined their classic Chuck Taylor All Star for 2020 with CX Foam technology, delivering next-level comfort through their key features of Stretch, Movement and Flexibility. We took these 3 key product features and experimented with how to bring them to life visually, delivering a product film and series of key visuals which demonstrate the personality of the CX shoe.

Converse CX

A beautiful journey from 2d illustration breaking out into 3d animation,  demonstrating the computing power of the Z. The first of two films created for the Z by HP range for creative pro’s.

Z by HP

PAX 3|Create perfect flavours

A series of key visuals along with a launch film created for San Francisco based, vapor technology brand – PAX.

To celebrate the launch of their new dual-use PAX 3 vaporizer and it’s full-colour product range.

PAX 3|Create perfect flavours

Teaming up once again with Converse, FutureDeluxe were invited to work on the exciting new collaboration with leading fashion designer Feng Chen Wang for her take on the classic Jack Purcell.

An ongoing collaborative partnership with Converse that incorporates Feng’s signature deconstruction design approach. Each season aims to reflect FutureDeluxe’s inner self with an open invitation to both challenges.

Feng Chen Wang X Converse

Ecobee – your home, as you imagine it.

Created as part of a global rebrand to coincide with the launch of Ecobee’s new SmartHome products – FutureDeluxe was commissioned to design, direct and craft a series of product films and key visuals to help bring Ecobee to the forefront of SmartHome innovation.

A high definition window into your world. Key visuals for online, social and retail.
As well as four films for each of Ecobee’s smart home products, FutureDeluxe created a whole series of lifestyle visuals to support this SmartHome product launch across web, social and retail.

Ecobee|Smart Home

Nura|Music in full color

A series of audio visualisations for the innovative Nuraphone, headphones that automatically learn and adapt to your unique hearing to produce a bespoke, colourful sound for every user.

Nura|Music In Full Colour

Converse|Twist What You Know

Joining forces with the great team at Hotel Creative & Converse to create something visually unique for the Twist What you Know Campaign. Through extensive design, CGI and animation experimentation, FutureDeluxe created a whole series of Key Visuals and Motion spots for this latest Converse drop.

Converse|Twist What You Know

FutureDeluxe worked with the talented team at Apple for this presentation teaser of the new iPhone 11. Flashes of light, vibrant colours, translucency and textures were effortlessly blend and spin into motion throughout this film’s visual explorations.

Apple iPhone 11

Airgraft|Trust Your Vapor 

Trust Your Vapour is the launch campaign for the elegant Airgraft Clean Vaporizer and encrypted and verified SecurePod.

FutureDeluxe partnered with the progressive team at Airgraft to design, direct and produce this 45-second film which focuses on the brand’s purpose and highlights the high-end product design of their sleek connected device.

Airgraft|Trust Your Vapour

Google|Morphing Pottery

Morphing Clay is a real-time, interactive experience designed in collaboration with Google to breathe new life into traditional Chinese ceramics and inspire a younger generation.

Powered by Google’s machine learning platform – TensorFlow, Morphing Clay learns to recognise different human gestures and body movements, triggering the morphing of different pottery shapes and patterns in real-time.

As you step into the installation your poses and clothing are reflected in the shape and texture of the ceramics on screen, allowing for endless play and discovery as you create unique pottery art based on traditional archetypes.

Google|Morphing Pottery

Converse
Twist Summer

Converse|Twist Summer

Verizon|The Future

A short film and series of titles created for Verizon’s latest Keynote at the 2019 Global Web Summit.

The film was created to highlight the future of 5g technology, global connectivity and a new sustainable planet.

Verizon|The Future

Jordan|Why Not

Working with the team at both Nike and Wieden + Kennedy FutureDeluxe created a vibrant and jarring TVC for Jordan’s Why Not? Campaign with the NBA’s Russell Westbrook.

FutureDeluxe was tasked with creating a fully abstract colour driven world of chaos based around Russell’s unique playing style to celebrate the much anticipated launch of the Jordan Why Not Zer0.2 sneaker.

Jordan|Why Not

Palms Kaos – making music visual.

The new KAOS nightclub, at the redeveloped Palms resort in Las Vegas, is the largest in North America, and may well be the most spectacular.

Collaborating with AKQA Portland, FutureDeluxe was invited to create audio-driven visual content for the new state of the art Kaos Nightclub situated within the revamped Palms resort. As well as create dynamic content for one of the biggest canvases yet – the 38 story high screen situated on the outside of the Palms resort.

Alongside AKQA’s audio-driven Kaos branding, FutureDeluxe created a series of visuals across multiple states of the art screens within the Kaos nightclub, which used live audio input to produce an infinite number of iterations, in real-time.

Palms|Kaos

BBC2 Summer Idents|Space & Intense

Working once again with BBC Creative and SuperUnion, FutureDeluxe was tasked with creating two more idents for the Summer season, for BBC2’s award-winning rebrand.

BBC2 Summer Idents|Space & Intense

BBC2|Brand Refresh Idents

FutureDeluxe teamed up with BBC Creative and Superunion to design and produce a set of unique idents to help launch BBC2’s first identity update in over 25 years.

As well as these idents they were also tasked with creating a full set of motion guidelines that allowed further collaborating artists, studios and designers working across multiple mediums to create their own unique idents, all housed within one diverse and unique TV package.

BBC2|Brand Refresh Idents

Vizio|4K HDR Films

Dazzling 4k imagery that demonstrates colour, clarity, and contrast in eye-popping, attention-grabbing style!

A series of over 12  live-action and CG based abstract short films created for America’s leading consumer electronic brand Vizio.

Visually stunning sequences used to demonstrate the high dynamic range of colour and 4k detail for both the M-Series HDR TV range along with the cinematic qualities of the home cinema P-Series ultra TV range.

Vizio|Launch Films

Beats by Dre

Live Defiant

Beats by Dre|Live Defiant

Absolut|A Drop of Love

Working with the good people at BBH London –FutureDeluxe’s latest spot for the launch of Absolut’s 2018 limited edition Love bottle.

Taking hate signs from protests across three continents and using a process called de-inking to remove the ink and instead use it within the manufacturing process to print a message of Love onto each individual bottle.

Absolut|A Drop of Love

Gemfields

Every Piece Unique

Gemfields|Every Piece Unique

Universal TV|Brand Idents

NBC Universal International Networks recently briefed FutureDeluxe to create a set of motion-based idents as part of the global brand refresh for its flagship, general entertainment channel – UNIVERSAL TV.

The refresh delivers a bold, new contemporary brand identity across all linear, digital and social platforms – including a new logo, typeface and fresh colour palette. The channel’s evolved brand proposition continues to highlight that characters are at the heard of great storytelling.

Universal TV|Brand Idents

OFFF|London Titles 2017

FutureDeluxe was recently approached to by the great people at OFFF to create the titles for their recent London event.

As a studio, FutureDeluxe is always looking for a chance to produce something different and challenge ourselves creatively. So they jumped at the chance and set about creating detailed stylised CG characters mixed with a unique dynamic particle system which drove the design element of the titles themselves.

Teaming up once again with Zelig Sound to create something epic as the films driving score – An abstract journey through a futuristic tribal world of colour and detail.

OFFF London|Titles

L&C

Gilde

L & C|Glide

Cairn|Follow Your Path

Following a path without knowing the final destination.
The big jump into the unknown.
Discovery and curiosity for the new.
A FutureDeluxe short film about exploration.

Cairn|Follow Your Path

FX|Marvel

Legion

Working closely with the team at FX Networks in Los Angeles, FutureDeluxe designed and produced the graphics package for this year highly anticipated Series 2 of Marvel’s Legion.

Based on the Marvel X Men character David Haller diagnosed with schizophrenia at a young age.

The brief – visualise the powerful abstract forces at play within David’s ever-changing mind.

FX|Marvel - Legion

The Game Within The Game-Sports Data Visualisation

For the launch of Betfair’s new The Game within the Game campaign, FutureDeluxe was approached with the brief to visualise ever-changing sports data and statistics in a powerful and compelling way – For fans who follow numbers as well as the sports.

Working with Saatchi & Saatchi in Melbourne Australia, FutureDeluxe set about creating intricate data visualised layers applied to multiple motion-captured athletes and sports sequences.

The resulting films and key visuals depict an ever-changing data-driven world of sports.

Data Visualisation

Using Houdini software, FutureDeluxe created a flexible procedural FX system which allowed them to apply multiple layers of intricate data-driven detail to each of the athletes, combining to create a complex and dynamic aesthetic.

Motion Capture & Character Animation

A combination of motion-captured athlete data and CG animated characters crafted together to tell the story across multiple sporting moments. 

Betfair|The Game Within The Game

Growth, Display & Flight

FutureDeluxe approached by Wacom & Iris London to create a self-initiated arts film. With a focus on FutureDeluxe as a studio, how they work and their experimental approach when given an open brief.

The result is a surreal and experimental arts piece combining woman and bird to tell a beautiful visual story within an imaginary world of intricate colour and detail – Plume.

Detailed 3d Body Scans

Working with acclaimed movement artist Paletta, FutureDeluxe set about creating a series of dynamic poses which mimicked the movement of a bird  – Growth, Display & Flight.

These poses were then performed at 3d scanning studio FBFX who captured them in super high detail and provided us with CG models to be used as the core stylised element of the film.

Intricate Layers of Detail

An extensive period of research and design followed to create a unique procedural based series of CG textures and abstract details which were then applied layer after layer onto the human form.

Character Animation & FX

A series of lifelike and abstract birds were modelled and animated within the research and design phase. The final bird animation sequence was then multiplied and simulated to create a dramatic flock in the final scene.

Wacom|Plume

Bupa

Members First

Bupa|Members First

Bio简介

FutureDeluxe is an award-winning, experimental creative studio based in London, Los Angeles & Sydney.
With a diverse team of artists, directors, designers, and creative technologists with experimentation and collaboration at their core.

A passion for research and creative development, the studio combines new production techniques and design processes to craft unique ways of realising the unreal.

Through design & moving image, FutureDeluxe shapes visual cultures and create meaningful experiences for brands, agencies and screens of the future.