Bersa, Anders Holmberg Gorgén, is born 1961 and has taken photographs since childhood. Following photography studies at Kulturama, Bersa first worked as a chef at restaurant Tranan for several years, before he started working as Kent Billeqvist’s assistant.
Three years in New York followed, where he worked as assistant to Alex Chatelain, Barry McKinley, and Mikael Jansson, among others.
His photos from half a year spent in India became a music video for Tomas Ledin. This launched his own career. Due to commercial assignments and travelling for Kappahl, Marco Polo, NK, and Arla, Bersa spent several years in Los Angeles and Sydney. In the last ten years, he has operated out of Stockholm, but he spends more than a third of the year travelling.
Bersa’s photography reflects an international vibe, the desire to travel and meet new people. He often employs outdoor settings, and because of his unique contact with models, many of them keep appearing in Bersa’s personal photography. Energy, a lust for life, and authenticity run through his pictures.
Among the commercial clients are H&M, Ericsson, Nokia, Lindex, Vagabond, La Redoute, Casall, Åhlens, Brothers, and Sisters. Editorial clients include Café, Biba, and both Swedish and Australian Elle.